We are a manufacturer's representative and consulting company specializing in the automotive aftermarket industry. Established in 1982, Simmons & Associates is headquartered in the Chicago area and has worked with major retailers for over 30 years representing several major brands.
We are a second generation company with a solid track record of delivering results - quickly and consistently.
At Simmons & Associates we work on the manufacturer side as well as the retail side, giving us a distinct advantage in representing our manufacturer's best interest.
…what a challenge it is for most manufacturers to supply quality product data to every one of their retailers in the various marketing channels they sell into. Every retailer wants the product information in their specific format, whether it’s simple information such as UPC’s, weights and measures to the more customized product descriptions and application data. We assist our manufacturers with assigning industry used part names and detailing their product attributes all of which improves their brands integrity as well as the improving our retail partners consumer experience both in the stores and on-line.
We handle the updating of quotes and application data if needed, plus submission of new part numbers and applications with the appropriate buyer or product manager. We continually evaluate sales by SKU to make appropriate changes in item classifications, i.e. stock or factory ship.
…to design and develop effective marketing materials across various platforms. This means using industry standard software available on Adobe Creative Cloud family, to create visually appealing websites, landing pages and brand stores as well as eye-catching, informative materials and displays (ie. flyers, brochures,
Joining the company in 2006, I brought over ten years of major automotive sales management experience working with Thule Inc.
During my career with Thule, I managed major automotive retailers such as Sears Holdings, Pep Boys, Wal-Mart and Canadian Tire as well as over fifteen independent manufacturer rep agencies. I am focused on maintaining the reputation of the company that my father built and dedicated to providing the highest level of service for my manufacturers.